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Role of OFF Page SEO Activity in Keywords Ranking Factor

19-02-2020

Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Along with on-page SEO, these include several of the factors of basic SEO that help a site to rank.

Off-page SEO simply tells Google what others think about your site. For example, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that you’ve got great content – the type that provides value for users.

Why off-page SEO is important?

Google considers multiple factors before ranking a particular page/website and off-page is one among them. It is difficult to rank only via content; this is where your off-page or link building plays an important role. It, in a way, tells Google what others think about your site, and that is why having backlinks from a quality, relevant websites becomes important.

Off-page SEO involves building links from multiple sources. These links are of two types:

Do-Follow Links

A do-follow link is a default link type that allows Google bots or spiders to pass link juice or value to the link or webpage that is linked to.

Google observes the number of do-follow links you get to your website and from the number of separate domains you get it from. The more the number of do-follow links from multiple and relevant domains, the more the value that is being passed.

This is what a do-follow link looks like: Adword Technology

No-Follow Links

A no-Follow link type means Google bots or spiders will not follow such links. They won’t pass any link-juice or value to the page where that is linked to. As no link juice is passed, no-follow links won’t have any influence on rankings. No-Follow links were introduced in an attempt to stop web spam.

This is what a no-follow links look like: Adword Technology

What are the important factors to consider while doing off-page SEO?

Below are some of the off-page SEO factors to consider:
  • Domain Authority
  • Relevance
  • Site Traffic
  • Link Type

Types of links for Off-Page SEO

Natural Links

Natural links are when other bloggers, webmasters or site owners redirect links to the content on your Web page because they believe it would prove useful for their readers and would add substantial value to their site or page. Other website owners sharing your content naturally happens only when your content is top-notch and high quality with authority in the respective domain.

Built Links

Built links are manually obtained links to gather with considerable efforts. This means that one has to invest time and energy contacting other site owners, webmasters and bloggers to feature your content, either through links or guest blogging. To obtain built links, you need to have substantial reach and recognition in the market.

Created Links

Created links, as the name suggests, are created by the site owner to have search engines think that their links are relevant and important. There are several kinds of self-created links, such as backlinks on a forum or blog comments. There are good and bad backlinks that can help or hinder your SEO rankings.

Off Page SEO Techniques

  • Link Building
  • Brand Building
  • Content Marketing
  • PR
  • Local SEO (GMB and Citations)
  • Social Media
  • Forums
  • Influencer Marketing
  • Events
  • Guest Posting
  • Podcasts
  • Reviews
  • Content Syndication

Benefits of Off-Page SEO

Here are some definite benefits of off-page SEO to keep in mind when formulating a strategy:

Boost in Rankings

Off-page SEO can help brands boost their SERP (Search Engine Page) ranking. The higher your rank, the better your site visits, the better your click-through rate.

Increase in PageRank

PageRank is different from SERP rankings. PageRank refers to a numeric score between 0-10 awarded by Google to your website based on several metrics, including the overall page experience. The quality and number of links used plays a significant role.

Provides Exposure

Diverting traffic to your site so you have an influx of visitors that can be used as leads to convert down a funnel is one of the benefits of off-page SEO techniques.

Creates Trustworthiness

High Google ranking factors go a long way in establishing trust between visitors and brands. This can be achieved through off-page SEO activities.