You have got a keyword in mind for which you want to rank? Now how do you optimize your web page in a way that Google understands you deserve a place on the first page of search results. On-Page SEO is your first step in making this possible.
On-page SEO (sometimes referred to as ‘on-site SEO’), is the process of optimizing the content of a webpage for search engines. The ultimate goal of on-page SEO is to speak the ‘search engines’ language’ and help search engine crawlers understand the meaning and context of your pages.
On-page SEO is important because it provides search engines with a number of signals to help them understand what your content is about.
During the indexing and ranking processes, search engines try to associate web pages with keywords and search terms users type in the search box.
It’s through on-page SEO elements that you can guide them as to which keywords you want your pages to rank. In addition, it is called ‘on-page’ because any optimization changes made to a webpage contribute to a better user experience.
Auditing your website helps you figure out why you’re not getting enough search traffic and sales. Many SEO companies offer this service, but you can save a lot of money by doing it yourself.
In general terms, an audit is a systematic examination of an event, a concept, or financial books that is done in order to figure out where you stand and how to make smarter decisions in the future.
In the SEO world, auditing is a growth hacking technique that will help you attract and retain customers.
An SEO audit closely examines your overall site performance, creates goals based on what you find, and implements tactics to reach those goals. This process helps increase profits by making the best use of the content you already have and fixing any SEO issues.
You’ll be taken to a results page. Click SEO Analyzer. It’ll take a few minutes to crawl your site, but the results are worth it, I promise.
Review your overall on-page SEO score for all pages through any tools. 0 is the lowest possible score and 100 is the highest.
There are four sections to review:
This is the final section of the site audit, and it outlines the top on-page SEO issues. You can click on each line for more information.
You need to focus on what your target customers want. When you understand what they want, you can develop content that draws them in. When you listen to feedback from your target customer, it guides the content you create to attract more of them. The opinions of your users count. The public determines whose idea, article, product, or concept gets shared or funded.
A well-designed landing page can improve your lead generation and sales. The more landing pages you create, the more gateways you open up for incoming search traffic.
It’s more important than ever to make sure your website looks good and performs well on mobile devices. In fact, I’d say it needs to be more than mobile friendly — it needs to work really well on mobile. Since Google went mobile first, they significantly boost organic search rankings for websites that work well on mobile devices. Over 70% of daily searches are now performed on a mobile device.
Infographics are popular because they allow you to display complex information in an easy to understand way. Since 65% of people are visual learners, a graphic goes a lot further than just a text article.
Search engines have evolved a lot since Google first launched in 1998. If you want to keep thriving in search rankings, you need to be aware of all the latest Google algorithm updates and SEO best practices.
Backlinko analyzed 11.8 million searches and found the mean first-page search result had 1,447 words. There have been numerous studies and experiments on the correlation between content length and search engine ranking.
A roundup post is when you interview a few people about the same topic or make a list of the “best” of something. Not only is it a great way to get different viewpoints and learn new things, it also helps grow your SEO rankings and traffic.
If your blog is new, it can be difficult to rank well in Google search results for high volume keywords because your Domain Authority and Page Authority are still very low. However, you can use social media platforms to gain credibility and traffic.
Deep linking is the practice of using anchor text to link to other pages inside your blog. This shows Google the depth of your site’s pages and encourages it to index more of them. Most people focus on getting search visitors to their homepage, but struggle to rank their internal pages.
If you have a page that’s currently on page two or three of Google search results, you can help move it up to page one by passing on quality link juice to those lower ranked pages. Link juice (aka link equity) refers to outbound links from high authority sources to your content. Since those links are from high authority websites, that reputation rubs off on your site. Essentially, this gives Google an indication that your content is high quality, too.
It helps pass link juice to your content when you get links from high authority domains. Likewise, it also helps your overall trustworthiness in Google’s eyes when you link to high authority sites.
Competitor research is a smart move. Why reinvent the wheel, when all of the hard work of ranking in Google’s top pages has already been done by your competitors?
You can spy on the exact keywords that they’re ranking for and use those same keywords to create better content.
Another great way to steal the spotlight from your competition is to look for keyword ideas in their Google AdWords search ads. Google AdWords ads are short and already optimized for your competition’s target keywords. If you can produce a quality article that ranks well organically for that same keyword, you can easily establish yourself among your target customers.
Your SEO page title is the title that is displayed in Google search results. Here’s an example. You want to ensure that each page title for each page and post on your website contains a keyword. A strategy I have found particularly effective is to include multiple keywords within each page title. Make sure not to be spammy with this or it could end up hurting you.
Google Search Console is a powerful tool to help you track potential issues with your site that affect your rankings.
If you’ve been blogging for more than three months, you’ve got a goldmine of content in your archives to repurpose. You’ve undoubtedly written some posts that are still generating organic traffic. You can improve those posts and leverage their authority for higher search rankings.