A headline is where everything begins — interest, attention, and understanding.
It’s what compels a visitor to stay and learn more about what you’re offering — or not.
Persuasive Subheads
headline makes the visitor look, then the subheadline should make them stay. Together, these pieces of copy make up the one-two punch of a landing page’s power.
Pictures
Visual content is an essential component of landing pages that work.
In fact, the brain processes images 60,000 times faster than text. This means that visitors will be affected by the images on your landing page immediately.
An Explanation
Your landing page needs to make what you’re offering perfectly clear. if a potential customer doesn’t understand what your product or service is about, you’ve lost them.
Methods of Contact
multiple methods of contact, including a phone number, a physical address, an email address, and a contact form.
A Guarantee
Customers love guarantees. A guarantee, regardless of what it is or how it’s presented, can help people feel reassured while on your landing page.
Keep Things Simple
The simpler your landing page design, the easier it will be for your visitors to navigate, and then convert.
Keep Things Simple
The simpler your landing page design, the easier it will be for your visitors to navigate, and then convert.
Show People Social Proof
Social proof refers to the number of likes, shares, subscribers, pins, tweets, etc. your company has. Display these prominently on your landing page.
According to industry research, 71 percent of millennials are more likely to purchase something if it has been recommended online.
Integrate Video
Video is becoming the way people consumer information. In fact, by 2020, video will make up 80 percent of global internet traffic.
YouTube is the second most popular search engine behind Google.
No Navigation Elements
The best landing page designs keep all of their elements on one page.
all of your elements should follow a logical flow to keep your visitors moving toward your CTA and, ultimately, completing the goal you set out for them.
Powerful Call To Action
A call-to-action button is a piece of text, sometimes combined with an image, that tells your audience what you want them to do next. For instance, you might insert a call-to-action button at the end of your.
Test Your Landing Page
Once you have your landing page set up, don’t just let it sit there. Look at you metrics to see how it’s performing.
Gather information on your landing page’s performance by looking at heat maps, scrollmaps, and user recording sessions to see if there’s any room for improvement.
